The Greatest Marketing Books

Your new business went online yesterday and you've got a marketing budget of zero. How are you supposed to create a movement around your pro...

Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book...

"Bernadette's back, and just in time. This is her finest work, a book that ought to be read by everyone on your team, and somehow hidden fro...

New York Times bestseller What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they liste...

"This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else." SETH GODIN —Author Th...

Draws on a cutting-edge brain-scan study of people from around the world to shed new light on what stimulates interest in a product and comp...

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark wo...

You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destr...

In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's come...

From e-mail to YouTube, Facebook to webvertising--the tools of marketing have never changed so quickly. Now marketing professionals can ensu...